Now more than ever, internal communications with employees is an extremely important process for businesses to undertake. Recent societal issues such as world wide scale layoffs of employees and economic down turn have greatly impacted employee loyalty. Other factors that have changed internal communication include the gap in compensation between senior officers and common workers, and rapid globalization of the business environment.
When dealing with employees, management must consider three basic ideas before the communication process begins. Management must establish whether or not they can effectively communicate with employees. Next is analyzing if the communication is trusted and relays the appropriate message to employees. Finally, management must communicate their commitment to the employees and to create a rewarding work environment.
When creating employee communication strategies, employers should utilize numerous tools at their disposal. Such tools include internal communications audits, online communications, intranet, and print mediums. Using these tools allows an employer to communicate a message to the employee public as well as receive feedback from employees. Arguably, receiving feedback is the most important item to be attained through the internal communication process.
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