The Canadian Oil Sands are well known sources for massive reserves of crude, but the use of oil as a whole has a very negative connotation in the "green" world we live in today. In a recent PR campaign, the Canadian government has begun to throw money around to promote tapping the countries' vast expanses of oil. Recently the government hired an ad firm to promote the use of Canadian oil for a cool 22 million dollars.
Much to the grief of environmentalists, the Government is pushing heavily for the use of pipelines to tap the countries oil and natural gas reserves. While the notion is not compliant with "renewable green energy", the Canadian government is right to promote using their natural resources. While green energy is a lovely thought, the technology is not advanced enough for a nation to be oil independent. To promote their economy and private sector, the Canadian government is looking out for the best interest of the nation. The one aspect that should be added to the campaign would be emphasizing the job creation, and the eventual goal of utilizing more renewable energy in the future. The government needs to remind the people that utilizing natural resources isn't a step backwards, rather a leap ahead for the Nation as a petroleum producing exporter.
For More Information:
http://www.thestar.com/news/canada/2014/01/09/ottawa_hires_ad_firm_for_22_million_oilsands_campaign.html
http://o.canada.com/news/federal-government-planned-strong-pr-campaign-to-promote-oil-industry/
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