Writing For the Ear and the Eye

When writing for the ear, one must keep in mind that a listener only has one chance to hear the desired material.  If the listener fails to comprehend the message the first time, then a second chance to hear the message is slim to none.  Taking that fact in mind, a writer must be able to grab a listener's attention quickly, Listeners who are captivated early in a speech are much more likely to pay attention throughout and retain more information.

Writing for the eye on the other hand has some inherent differences that a writer must take into consideration. Writing for the eye means a reader can review the piece several times to ensure comprehension of the material.  When writing for a reader, facts must be legitimate because the reader has the means to research those facts.  Writing for the eye and the ear both however, must be able to quickly captivate an audience to ensure interest.