Societal Factors on Internal Communication

Now more than ever, internal communications with employees is an extremely important process for businesses to undertake. Recent societal issues such as world wide scale  layoffs of employees and economic down turn have greatly impacted employee loyalty.  Other factors that have changed internal communication include the gap in compensation between senior officers and common workers, and rapid globalization of the business environment. 

When dealing with employees, management must consider three basic ideas before the communication process begins.  Management must establish whether or not they can effectively communicate with employees.  Next is analyzing if the communication is trusted and relays the appropriate message to employees.  Finally, management must communicate their commitment to the employees and to create a rewarding work environment.

When creating employee communication strategies, employers should utilize numerous tools at their disposal.  Such tools include internal communications audits, online communications, intranet, and print mediums.  Using these tools allows an employer to communicate a message to the employee public as well as receive feedback from employees. Arguably, receiving feedback is the most important item to be attained through the internal communication process. 

Differences in Writing Between Scott and Seitel

When looking at Scott and Seitel's opinions on writing effectively the two do have many similarities.  However, the two authors differ on several subjects relating to writing in the public relations field. By studying the two opinions, one can understand the entire picture of writing more effectively and reconcile the differences between the two. 

 The first difference arises on the subject of releasing news releases.  The way Seitel described News releases, he seemed to believe that news releases should only revolve around large newsworthy events such as impact, oddity, and conflict.  Scott on the other hand believes in finding good reasons to send releases all the time.  The middle ground between the two ideas is not releasing enough that the messages get perceived as spam, while maintaining items that are worthy of news quality.  

A second difference that arises in that Seitel is very focused on writing for eye when writing articles and Scott seem to advocate using more media rich content rather than putting the content into writing.  Basically, Scott likes to include videos, links to blogs, or ebooks to promote further interaction, and Seitel likes to get all the facts that people know on one article.  Combining the two options would be a good way to bridge the gap.  Providing what needs to be stated in an article with the option to explore additional content through links. 

Writing For the Ear and the Eye

When writing for the ear, one must keep in mind that a listener only has one chance to hear the desired material.  If the listener fails to comprehend the message the first time, then a second chance to hear the message is slim to none.  Taking that fact in mind, a writer must be able to grab a listener's attention quickly, Listeners who are captivated early in a speech are much more likely to pay attention throughout and retain more information.

Writing for the eye on the other hand has some inherent differences that a writer must take into consideration. Writing for the eye means a reader can review the piece several times to ensure comprehension of the material.  When writing for a reader, facts must be legitimate because the reader has the means to research those facts.  Writing for the eye and the ear both however, must be able to quickly captivate an audience to ensure interest.