Scott's Advice on Social Media

In the New Rules of Marketing and PR, David Scott has a lot of advice for the reader to consider when dealing with the vast world of social media.  Some of the key pieces of advice to take from the reading is using the appropriate site, optimizing social networking pages, and using social networking to aid in crisis communications.

Scott advises the readers to make sure they are using the appropriate social media site for the goal that organization wishes to achieve.  Using Facebook and Twitter are relatively universal sites, however, some sites are better suited for different purposes.  If you are marketing yourself as a professional, LinkedIn is a very good choice, where as tumbler and instagram are very useful for pushing media rich content.  Scott is correct in believing that you need to choose "the right tool" for the right job when using social media.

Optimizing your social networking pages is a very valuable tool to help with promoting yourself, or your product to the public.  Scott advises that people take actions such as targeting a specific audience, creating lots of links, encouraging people to contact you, and participating with the public.  By taking Scott's advise, you can create a very high quality and successful online rapport.  

The last piece of advice to be discussed is the idea of using social media to aid in "crisis communication".  Being honest and forthright with social media allows and organization to avoid being accused of hiding information, or covering up an issue.  Using social media allows an organization to quickly push out a statement on the crisis to a large sum of people.  Scott is correct in believing just that because so many people are glued to social media.  Informing those people in a clear concise manner should be a top priority for PR specialists.