Everyone has experienced a video going viral. Suddenly out of nowhere the likes of Gagnam Style, sneezing pandas, and awful music videos about foxes spring up and captivate the internet for several months. These videos go viral because they are readily seen. Countless people share these videos to friends, who then share them with their friends. The cycle repeats until the internet's next big sensation is in full force.
If an individual is looking to make a video or blog post go viral they should follow a few principles to assist in the process. First one must take into account current events and trends through twitter, the news, or online communities like reddit. By staying up to date you have a better chance to make a popular piece of online media. Using eye-catching tags and keywords are very important to drawing in potential viewers. Other important aspects to put into a video is the use of humor, good visuals, and even try tweeting famous people your video.
From a personal view the best advice to give someone trying to go viral would be to utilize the online community of reddit. Many internet fads have begun at that site through the large community and creative people. "Redditors" can be very critical of original content, but if the material is well received it will begin spreading like wildfire through the community and beyond. Famous people such as Snoop Dog, Arnold Schwarzenegger, and even President Obama have posted on the website.
For more information:
http://webtrends.about.com/od/howtoguides/tp/How-to-Go-Viral-Tips-For-Going-Viral.htm
http://www.thedrum.com/news/2013/10/21/science-sharing-what-makes-video-go-viral
Thursday, February 27, 2014
Thursday, February 13, 2014
Scott's Advice on Social Media
In the New Rules of Marketing and PR, David Scott has a lot of advice for the reader to consider when dealing with the vast world of social media. Some of the key pieces of advice to take from the reading is using the appropriate site, optimizing social networking pages, and using social networking to aid in crisis communications.
Scott advises the readers to make sure they are using the appropriate social media site for the goal that organization wishes to achieve. Using Facebook and Twitter are relatively universal sites, however, some sites are better suited for different purposes. If you are marketing yourself as a professional, LinkedIn is a very good choice, where as tumbler and instagram are very useful for pushing media rich content. Scott is correct in believing that you need to choose "the right tool" for the right job when using social media.
Optimizing your social networking pages is a very valuable tool to help with promoting yourself, or your product to the public. Scott advises that people take actions such as targeting a specific audience, creating lots of links, encouraging people to contact you, and participating with the public. By taking Scott's advise, you can create a very high quality and successful online rapport.
The last piece of advice to be discussed is the idea of using social media to aid in "crisis communication". Being honest and forthright with social media allows and organization to avoid being accused of hiding information, or covering up an issue. Using social media allows an organization to quickly push out a statement on the crisis to a large sum of people. Scott is correct in believing just that because so many people are glued to social media. Informing those people in a clear concise manner should be a top priority for PR specialists.
Scott advises the readers to make sure they are using the appropriate social media site for the goal that organization wishes to achieve. Using Facebook and Twitter are relatively universal sites, however, some sites are better suited for different purposes. If you are marketing yourself as a professional, LinkedIn is a very good choice, where as tumbler and instagram are very useful for pushing media rich content. Scott is correct in believing that you need to choose "the right tool" for the right job when using social media.
Optimizing your social networking pages is a very valuable tool to help with promoting yourself, or your product to the public. Scott advises that people take actions such as targeting a specific audience, creating lots of links, encouraging people to contact you, and participating with the public. By taking Scott's advise, you can create a very high quality and successful online rapport.
The last piece of advice to be discussed is the idea of using social media to aid in "crisis communication". Being honest and forthright with social media allows and organization to avoid being accused of hiding information, or covering up an issue. Using social media allows an organization to quickly push out a statement on the crisis to a large sum of people. Scott is correct in believing just that because so many people are glued to social media. Informing those people in a clear concise manner should be a top priority for PR specialists.
Thursday, February 6, 2014
Seitel Vs. New Rules
Fraser Seitel describes 12 points on which an individual should
adhere to when dealing with the media. Some of his points are shared by
Dan Meerman Scott, author of The New Rules of Marketing & PR. The
two share views on points such as treating bloggers and reporters as
respectful as possible. Doing so allows you to gain the favor of the
people you are talking to. Both authors also seem to agree that "a
reporter is a reporter". Scott describes using online means to attract
media attention, doing so isn't that much different than dealing with a
reporter that is off duty. Finally, both authors feel that reporters should be treated individually.
The two authors differ on a couple points, the first of which is Scott is much more focused on the internet side of PR and marketing. Seitel's points invoke the thought of someone speaking on CNN rather than blogging online. Another difference arises in that Seitel doesn't mention the idea of globalization where-as Scott focuses heavily on globalization.
In conclusion both authors share similar, as well as different views on the idea of dealing with the media. Through reading both ideas, the reader forms a more complete knowledge on the subject and is better informed for the future.
The two authors differ on a couple points, the first of which is Scott is much more focused on the internet side of PR and marketing. Seitel's points invoke the thought of someone speaking on CNN rather than blogging online. Another difference arises in that Seitel doesn't mention the idea of globalization where-as Scott focuses heavily on globalization.
In conclusion both authors share similar, as well as different views on the idea of dealing with the media. Through reading both ideas, the reader forms a more complete knowledge on the subject and is better informed for the future.
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